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Refer.io

Silver Sponsor

Overview

At Refer.io, we help employers improve job board rankings, attract top talent, and build a strong employer brand. Through job board optimization, direct applicant engagement, and referrals, we ensure companies get the right candidates—not just more applicants. We refine targeting, clarify the employer value proposition, and use recruitment marketing to create and distribute compelling content. The result? A long-term talent pipeline and stronger hiring success.

www.refer.io
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Sponsored Sessions

  • Spotlight Session
    AI & Human Ingenuity
    Intermediate
    HR Strategy
    Talent Acquisition
    In Person Session
    Uncover the flaws in your recruitment messaging that tech can't fix. Learn to apply the "I Want to Work for You" framework to craft candidate-centric content that truly connects with job seekers' motivations.
    Learn the right way to implement tech—start with a strong employer value proposition, then use AI to amplify it. Don’t just distribute generic content faster—create messaging that truly stands out.
    Use a practical assessment to see if your employer branding and job descriptions attract candidates or just list your needs. Get actionable steps to transform your recruitment messaging strategy today.
    <a href="https://registration.events.shrm.org/flow/shrm/shrmtalent2025/attendee-portal/page/surveys" rel="noopener noreferrer" target="_blank">Take Survey!</a>
    Yes
    12:00 p.m. Wednesday, Mar 26
    Wednesday, Mar 26
    Why Your Messaging Foundation Matters More Than Your Technology: AI can make you more efficient—but not more effective if your recruitment strategy is flawed. While many rush to adopt AI, top organizations first master candidate-centric recruitment marketing. Learn why job seekers' true motivations matter more than technology. The "I Want to Work for You" framework shifts the focus from what you need to why candidates should choose you. See how clear employer value propositions outperform even the most sophisticated tools. By the end, you'll understand why messaging must come before automation and how to build a candidate-focused foundation that maximizes any tech investment. Leave with a strategy to articulate why someone should want to work for you—enhancing both traditional and AI-powered recruitment.

    • Speakers

    Ryan Kohler

    CEO

    refer.io