Employees don’t always tell you when they’re disengaging—but their behavior tells the story. This session explores how even well-designed benefits can miss the mark when they don’t reflect how people actually access care today. Using vision benefits as a use case, we’ll explore what everyday behaviors, like skipping eye exams, turning to AI for advice, or putting off preventive care, are really telling us about the gap between intention and experience. Using new insights from the 2025 Workplace Vision Health Report, this session helps HR leaders rethink where benefits may be falling short—not in value, but in visibility, relevance, and fit. Attendees will leave with a fresh perspective and actionable ideas to realign design, communication, and engagement, so employees can get the full benefit of their benefits.
VSP Vision Care
Platinum Sponsor
Overview
As the only national not-for-profit vision carrier, VSP® Vision Care looks at benefits through a different lens. Rather than focusing on profits or shareholders, we focus on maximizing vision benefits for you and your employees. The results? Easy access to exceptional eye care and eyewear, lower costs, unique plan choice and customization, enhanced business performance and profitability, and healthier, happier employees. Discover how at booth #2111.
2111
Product Categories: Total Rewards, Total Rewards > Insurance: Dental, Health, Life, Vision, etc.
Exhibitor Type: Platinum Sponsor
Level: Sponsor, Exhibitor
Videos
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live
Sponsored Sessions
Breakout Session
Compensation & Benefits
Intermediate
Employee Engagement & Retention
HR Strategy
Total Rewards
Workforce Management
Recognize how everyday employee behaviors, like skipping preventive care or turning to AI for advice, can reveal a disconnect between how your employees live and your benefits strategy.
Diagnose moments where benefits unintentionally signal "this isn’t for you", and identify ways to make plan design and communication more inclusive and credible.
Redesign benefit strategies to not just offer coverage, but create experiences that feel personal, relevant, and relationship-building—starting with smarter vision care engagement.
<a href="https://registration.events.shrm.org/flow/shrm/shrm25/attendee-portal/page/surveys" rel="noopener noreferrer" target="_blank">Take Survey!</a>
San Diego Convention Center (SDCC)
Yes
Live Streamed
On-Demand
All Sessions
11:00 a.m. Monday, Jun 30
Monday, Jun 30
Expo Theater
AI, Data & Tech
Intermediate
Employee Engagement & Retention
HR Strategy
Total Rewards
Understand how advancements in oculomics elevates the role eye care plays in the broader healthcare continuum, what that means for your employees, and how you can be prepared to leverage this development.
Imagine a future patient journey for your employees and how a trip to their eye doctor’s will unlock more than just insights on their eye health.
Think differently about AI’s role in healthcare. In vision, AI is helping map changes in optical biomarkers to various health conditions and systemic diseases, increasing the whole-body health insights that can be gleaned from an eye exam.
<a href="https://registration.events.shrm.org/flow/shrm/shrm25/attendee-portal/page/surveys" rel="noopener noreferrer" target="_blank">Take Survey!</a>
San Diego Convention Center (SDCC)
Yes
In-Person Only
All Sessions
11:00 a.m. Monday, Jun 30
Monday, Jun 30
The eye has always been a window into the body. However, recent advancements in AI, big data, and imaging technologies are expanding the role the eyes play in preventative care. Today, startups are applying AI algorithms to retinal scans to detect neurological disorders like Alzheimer’s and conduct cardiovascular risk and biological age assessments, augmenting the scope of care that can be delivered within an optometric setting. This session will spotlight the emerging field of oculomics, the study of the eye as a window into the body, and how it will enhance the value and impact of vision care for your workforce.
Speakers
Will Flanagan
Head of Programs & Partnerships, VSP Global Innovation Center
VSP Vision Care
Louis Martinez
Regional Vice President
VSP Vision Care
Louis Martinez is a Regional Vice President for VSP® Vision Care, where he leads a team of vision benefit experts. Every day, their focus is clear: to improve employees’ well-being and help companies succeed through access to affordable eye care. Over his 20-year career in employee benefits, Louis has partnered with some of the most iconic and recognizable employers in the U.S. and dozens of Fortune 100 companies. A strategic thinker and motivator, Louis is passionate about building solutions for today’s ever-evolving business environment and workforce.