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bswift

Bronze Sponsor

Overview

bswift LLC is a leading provider of cloud-based benefits technology and services. Known for continuous innovation and our people-first culture, we enable clients to deliver rewarding experiences that maximize engagement, simplify benefits navigation, and optimize utilization. Our flexible, highly scalable platform offers personalized online enrollment, interactive decision support, AI-infused benefits support, ACA compliance reporting, and custom communications.

https://www.bswift.com/
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Product Categories: Employee Relations > Communications, Employee Newsletters, Employee Relations > Employment Engagement, Technology > HR Information & Systems; Self Service Intranets, Total Rewards > Third Party Administration
Exhibitor Type: Bronze Sponsor
Level: Sponsor, Exhibitor

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Sponsored Sessions

  • Expo Theater
    Strategic HR, Organizational Design & Change Management
    Intermediate
    Employee Engagement & Retention
    HR Strategy
    Why employees’ trust in HR hinges on how thoughtfully info is communicated.
    How to use clarity, transparency, data, and scenarios to make benefits approachable and relevant.
    How visuals and channels influence awareness, comprehension, and action.
    <a href="https://registration.events.shrm.org/flow/shrm/shrm25/attendee-portal/page/surveys" rel="noopener noreferrer" target="_blank">Take Survey!</a>
    San Diego Convention Center (SDCC)
    Yes
    In-Person Only
    All Sessions
    10:00 a.m. Monday, Jun 30
    Monday, Jun 30
    Abstract: Let’s face it—annual enrollment communication has a reputation: overwhelming, impersonal, and hard to understand. But what if your benefits communication could do more than deliver complex policy options? What if it could build trust and make employees feel genuinely supported? In this thought-provoking session, a communication strategist from the bswift Engagement Agency reveals how enrollment communication—done right—can become an opportunity to strengthen your employer brand. You’ll explore real-world examples of organizations that have reimagined their approach to meet employees where they are, target information to their needs, and build credibility for your benefits program. If you’re ready to break free from the “just get it done” mindset and create enrollment communication that truly resonates, this session is for you.

    • Speakers

    Headshot of Cheryl Ross

    Cheryl Ross

    Senior Director, Communications

    bswift

    Cheryl co-leads the bswift Engagement Agency consulting practice to develop creative, engaging communication solutions that capture employees’ attention. She has more than 18 years of industry experience with global corporations including Johnson & Johnson, Avantor, Roche and Prudential Financial. Her specialties include managing complex change, planning comprehensive communication programs, supporting leaders and managers to engage their teams, and weaving stories that make an impact. Cheryl received her bachelor’s degree in journalism and French language from the University of Maryland, College Park.